Humanistic Care In The Context Of Modern Urban Culture

China is in a period of social transition in the commercial wave swept under themedia driven by the impact of consumer culture and market interests, have to makeevery effort to pursue the circulation or viewership, to do everything possible to meetthe needs of the audience, to attract audiences eye. They set the expense of valuejudgments, moral sentiments, the use of the weaknesses of human nature too much tocater to man’s natural attributes. Filled in the dissemination of pornography, violence,silly anecdotes, and false information and so on. The medium of this culture of thepursuit of sensory stimulation is actually the digestion of humane care, if this trendcontinue to prevail, then society as a whole system of values and spirit of the systemwill collapse, media vulgarization of sensational we must containment.As a representative of the early commercial media,"good friend" Illustrated alsowas born in social transition period, old and new conflicts, traditional andconservative is what makes the diversification of the social value system, some of themedia in order to meet the needs of people of pure sensory, and gradually reduced tothe tabloids and his ilk."Good friend" Illustrated was able to do the scholars andexperts do not think its shallow countryman, women and children do not feel able todo the pursuit of economic and social balance in the reader’s mind to leave theimpression of elegant and impressive profound "the key lies in its strong sense ofsocial responsibility as well as the dissemination of ideas of humanistic care. Thus, forthe humane care of dissemination of ideas of "good friend" Pictorial depth researchhas important practical significance.Wu Liande, the founder of the "good friend" Illustrated "good friend" The purposeis to a commercial manner and work in people’s educational and cultural undertakings,education can save stupidity, education can save the nation. As a representative of theearly fashion magazines, Illustrated Companion "In addition to the rendering of urbanlife, reflected more a person’s care and concern, it is concerned about the underlyingpopulation in the city, reflecting the hardships of living conditions, care for the moviestar the future and destiny, to reflect the national character, and concerned aboutimproving the quality and establish a celebrity role model to encourage the youthfrustrated by, and friendly attitude of the building, do people generally good friend.Humane care of the "good friend" Illustrated dissemination of ideas can be goodinspiration and reference for our today’s media adhere to audience-based, news basedto adhere media responsibility and to develop the awareness of the humane care of thejournalists, is the only way to curb the media vulgarization.