| The purpose of business display design is not only to display product, more important is to construct a environment full of art infect and art character by the way of design, such as programming space, the layout of ichnography, controlling light, using color and music. The product was displayed logically to customer by this environment and made customer like to buy. The business display is a special form advertisement. With the development of computer science and web technology, virtual display is the target of display development. The purpose of virtual display is the same as traditional display, though it not restrict with time and space.With the analysis of business display actuality, considering the advantage and shortcoming of Virtual Reality, using traditional display design theory in virtual display system in Internet, the virtual display system was constructed for E-commerce using Internet, Virtual Reality and Data-base technology. The virtual display system could make more amusing and comfortable experience, combined with traditional display not limit to time and space.The main efforts and contribution of this dissertation are as following:1. Using traditional display design theory in virtual display system in Internet, the author raise a viewpoint of three modes of business display and research on virtual display system of the third mode of combination traditional display and virtual display.2. The virtual display system was constructed using Internet, Virtual Reality, E-commerce, Data-base technology. The virtual furniture display system is made by 3DS MAX, Cult3D, PHP and MYSQL. The design thought, method and feasibility of technology were verified by the instance of furniture display which also brought significant effects for future research and development. |