Application Research Of Virtual Reality On Display For Products

In such an economic era based on knowledge, the display for products, as a basic strategy of marketing, need formal innovation. At the same time, the rapid development of visual information technology has brought new opportunities, such as virtual reality. The cross integration of virtual reality and display is an effective way of marketing innovation, and it also means the inevitable development of the time. Therefore, the emergence of virtual reality technology has greatly promoted transition of the display, changing the traditional marketing strategy, optimizing the marketing decisions. It increases consumer’s perceptual knowledge and rational analysis on products, making a great contribution to create“win-win”situation for both manufactures and consumers.Currently the researches on virtual computer display for the products are most concentrated on isolated production display system development, such as jewelry, art works, sports productions and construction designs, which are lacking in the analysis of the complete production feature. Based on that, this article sums up the features of computer virtual display by looking through the literatures at home and abroad on virtual reality technology. It also shows the display pattern of virtual reality technology from the point of processing and uses“school”as a product in the development of virtual eastern school system. By the end, it analyses the intention of virtual production display based on three aspects, limiting the barrier of virtual reality technology, the knowledge level of VR production display and the economy cost of VR system development.