Take CCTV-5 For Example To Discuss The Integration Tactics Of Special TV Channel's Resourse

The resource integration of Chinese TV media has started since the 90 s last century , been surrounding two aspects—macroscopic and microcosmic in progress all the time during the past over 10 years. The former is the channel type-construction taking TV station as the unit, the latter is the resource allocation taking some kind of Special TV Channel as the element。Resource integration developing now, type-construction of TV channel from macroscopic view has a big scale, but the Special TV Channel self's resource integration from microcosmic view does not arouse sufficient recognition. As we know, the Special TV Channel is the main body of our TV zoology community, which is to control the future orientation of Chinese TV estate directly. Therefore, resource integration of Special TV Channel has already been a brand-new proposition in the development of Chinese TV matchmaker.Taking CCTV-5 as the case, this thesis attempts to discuss the tactics of resource integration in Special TV Channel. The body of this thesis has four parts: The first chapter highly nails down the theory boundary of resource integration and its necessity, and analyzes the feasibility of taking CCTV-5 as the case from four angles. The second and third chapters are the main parts of the thesis. Consulting with the picture of CCTV-5 resource structure, the second chapter is to integrate the outside resource and the inside backup resource, on the base of analyzing the channel's living environment, and finally to accomplish the integration of core resource—program.,which is the first-step integration. The third chapter is a further step on the second base, includes the resource linkage between CCTV-5 and other channels, and the multiply exploiting and using of its resource, which is the second-step integration. The fourth chapter is the one to sum up full text, namely,the resource integration needs to have three terms: firstly, a definite strategic objective; secondly, the scientific principle guide; thirdly, the orderly operation process.This thesis aims to conclude some common rule from the analysis of CCTV-5, which is to provide a reference path for the future development of our country's Special TV Channel.