From Lack To Return

Humanistic care is the center, launched the sustainable development of natural and social concerns to the concerns of human dignity and human freedom. News media , as an important cultural carriers, the news media will be committed to the process of humanity. In news reports, people-oriented, concerned about people's spiritual needs, and sustainable development.However, the beginning of reform and opening up, the impact of the tidal wave of the market economy, the lack of humanistic concern in the news media phenomenon began to surface. With the development of society, the 1990s of the 20th century, China's press has been renewed humanity. Humane Care again returned to the dissemination of information. This humanistic care in the dissemination of information missing from the changes in the industry to return to the widespread concern that, The author has also led to a thought, because the article.This paper is divided into two parts theoretical study and analysis of samples.The first part is missing from the Humane Care return to the historical and theoretical research. First, an overview of the ideological origins and meaning of human concern. Humane Care century originated in Europe during the Renaissance period from 14 to 16 anti-feudal, anti-church's "humanism". It is against the spirit of caring for the development of science and technology aspects of the loss that "material wealth spiritual home for neglected, "the. Humanistic care is an ultimate concern, from a cultural point of concern for the people that should be concerned close to the psychological aspects of the care and meet their needs in this regard. Humane Care in the dissemination of information at two levels, specific news events through certain areas or certain subject repeatedly reinforce the norms and the media to perform critical functions and in a Public mainstay in meeting the needs of the audience, "based on the audience."Second, analysis of the reasons for lack of humanistic concern in news dissemination. In a fairly long period after the founding, the "leftist" mistakes ideological interference. Humane Care in the dissemination of information showed varying degrees of impairment and loss. In the early years of reform and opening up, the tide of the market economy under the impact of news dissemination began again shown lack of humanistic concern. Issued under the non-proliferation of instrumental rationality, the news consumerism falling mainly in the following three aspects. First news reports have restricted the use of the media simply become a political tool for political service. Many news media to the theoretical workers only as one-sided political propaganda function always pay attention to with the correct concept of a mature political unity in people's minds, the political reunification of the legal system. The political function of the news media is inappropriately amplified by the media seems to be supporting, "I see you wrote," spread-based model .The mainstream media will become official. Second, in economic news coverage. State media in the face of intense competition, the competition for the audience's attention, to attract audience attention. selling points for the one-sided emphasis on the media and the blind pursuit of the news interesting and attractive for exaggerating and exaggeration. completely deviated from the path of humanistic concern. Third, the news coverage of entertainment. Entertainment news stories to emphasize performance, the circumstances, Hard News Writing from the initial stress by adding human factors appropriate to enhance intimacy. always one-sided pursuit of interesting and attractive for them to strengthen the sensational drama or suspense, the incentives, embark on news stories, news of the literary road.Finally, the analysis of the dissemination of information and justification for the inevitable return of humanistic concern. First, from the perspective of journalism. return to the dissemination of information one can respect and concern for humanity to know to meet the needs of the audience. News of the characteristics of the socialist cause and is conducive to achieving the social function of the news media, portray a good image of the media. enhance market competitiveness and promote the development of journalism. The other hand, progress and development can meet the needs of modern society, and is conducive to progress in the establishment of values, healthy, progressive culture and the ease social contradictions, safeguarding national stability. Second, from a psychological point of view, there is human concern with the news media imply that the audience to accept psychological and herd mentality. with the audience. "arouse fear" attitude; Chuan by interaction with the psychological demands; with the mass behavior and the relationship with the collective unconscious. Third, from a sociological point of view, the dissemination of information necessary justification for the return of humanistic concern. It is inseparable from the development of human society has in the past. In terms of social development, social progress calls for the humane care and information dissemination activities as part of their social activities. in the direction of its development will be consistent with the orientation of social development. Humane Care for news dissemination activities to be the essential element. Fourth, from a cultural point of view, any specific culture, With his unique values demonstrated its unique humane and caring manner. In the cultural inheritance, we need to deepen the culture and the interpretation of the self-affirmed, not fully understand the culture of the people concerned or even negative side, towards the promotion of its self-affirmed, shift in the direction of self-care. Information dissemination activities in a sense is a kind of cultural transmission, and therefore, Information dissemination activities must adhere to the essence of culture and direction of development is bound to humanism.The second part reports to the disastrous example of samples for analysis. I selected the "China Daily", "New Culture View", "Xinmin Daily", "Guangzhou Wanbao," four reported to be targeted media, on December 27, 2004 to January 2005 of 10 reports on the analysis of the Indian Ocean tsunami targeted inspection combination of quantitative and qualitative analysis of the method is not just a quantitative statistical analysis of sample data. but also to the specific nature of the text "read." Through analysis of samples can be seen, a deep concern for the return of the various links in news reports.First, the design of the news reports reflect humanistic care, the news reports are not only concerned about the incident itself, and concern for disadvantaged groups. close to nature but also an embodiment of the principle of promoting the good side of human nature, and strengthen moral values and to enhance information services; Humanistic care is the second language news reports, four newspapers language news reports on tsunami highly rational regulations. fair, and the target audience is reported to avoid causing harm to the most simple language to the most valuable information. The most vivid display of the contents to the readers influence the course of readers; Third, news photographs embody humanity. in the tsunami coverage, four newspapers use appropriate pictures of disaster pictures a bit, and the number, long focal length, the long shots with facial expression profile, forming a strong visual impact. Let the people chew alive and unforgettable disaster, empathy, the news reflects the humanistic care; Fourth news pages reflect humane and caring approach to be able to deliver newspapers different layouts, different layout language tsunami reported four newspaper pages accessibility and heterogeneity of the media reflects the humanistic care. 5 news humanism, in the tsunami coverage, Four newspaper reporters in an interview not only humane, consider the audience's needs. Concerns were also the victims and their families, to avoid the interview, "secondary victimization."Conclusion of a brief description of the news media as the public dissemination of information and views platform have the duty and obligation to promote cultural care, advocate the concerns of human survival, promote social justice and equality. protect and respect the rights and dignity of every person. News media should not only concern itself more concerned about human values, human dignity and the meaning of life. Dissemination of news dissemination as an important direction of human culture, it should embody humanity. meet the needs of contemporary audiences a deeper level. However, it is worthy of the media were removed and the warning should not be equated with a high sympathy and humanity. Humanistic care to avoid dislocation of the dissemination of information.In short, the news media as the most important means of publicity and the most common carriers of the culture. Only humanistic care as their vision and goals for the human spirit to guide practice reports, to deepen the humanistic spirit to the main news, news and information and cultural values can complete the double building, win more media audiences, shoulder the historical and social responsibility. so as to open up the development of a broader field.