Picture Usage In Finance Reports

As China introduced and gradually improving the market economy system, numbers of professional financial newspapers appear to resolve the problem of information asymmetry among those traders in the market since 2000.They rapidly gained predominance among those paper medias, who were under fierce competition., and chain reactions were initiated: 1.Those newspapers (eg. Big three securities) who originally focused on investment tool and investment market shifted to what we called"Big Finance"medium one after another; 2. Those comprehensive newspaper also introduced special page (column) for finance news and reports, which was increasingly prosperous.But under the quick living rhythm and with the ineluctable arrival of" The Age of reading pictures", readers are more likely to accept a direct and sensible vision form. Therefore, the demand of using finance picture was stimulated and largely increased as a result of prosperous finance reporting.Currently, almost every finance newspaper/ page has largely adopted finance picture, in order to form the vision center and attract readers.However, as a result of inherent highly abstraction of finance reports, it is hard to use the language of journalistic photograph to express, therefore, the creative use of journalistic photograph language and visual elements have to be adopted in the practice of photographing finance news.In the process of this investigation, some special characteristics of finance photographing appears gradually: for example, largely using"Symbol"language and making"comments"and " the opinion expression function" by using the logic connection among those objects being shoot; lack of time efficacy of those news pictures; lack of independence, most of them being placed in"sub-position"only for beautify the layout etc.The characteristics of finance pictures are determined by the characteristics of finance reports. Through a discussion of finance reports, the writer has defines the concepts of finance pictures both from the broad and narrow side:The broad definition of finance pictures, is from the point of finance, which means from the capital market angle, covers all social life and economy related fields from the angle of"interest".The narrow definition of finance pictures, mainly focused on those currency, foreign exchange, human resource, real estate, capital, resources and public products, all of which were formed following the highly development of the market economy.As the classification of those topics is a kind of guidance to the photographic journalists in a large extent, the writer tried to classify those finance pictures into event, non-event, character, illustration, which is the first study carried out in this theoretic area. This was based on the investigations of contents and forms of finance pictures, together with the characteristics of photographing and usage frequency in finance reporting.Among them, the event and character kind of finance pictures basically follows those theories and methods of traditional news photographing, while the non-event and illustrations finance pictures bring more special features of the finance pictures.The characteristics of the non-event finance pictures is without strict time and location, and completed the photographer's comments on news event by using those photographic languages(exaggeration, contrast, symbol, metaphor...etc.) and the logic relation among those photographed objects along with combining the picture elucidation.Illustration photograph is a kind of picture which combines the advertisement techniques and the nature of news comments, which brings obvious design colors, forms and topics focused, have a flavor of posters.These two kinds of pictures were born as a result of the abstraction of finance reports, which had expanded and enriched the traditional news photographing from four aspects.1.The usage of"Symbol"to make comments has greatly enriched the language of photography.When the topic is not so obvious with visual characteristics - finance photograph, traditional news photograph which focused on"the decisive moment"seems weak.In order to make it more vivid of those objectives in the finance reports (eg, interest rate, rate of exchange, stock market, borrow moneys among banks), finance photographing always make use of those vivid image such as , the steel to collapse, the banknotes, credit card, advertisement card, bank marks etc. to symbolizes those abstract idea.Based on this, finance pictures also use the logic relations among those photographed objectives to bring people to associate, and combine the picture elucidation, develop comments on/ the opinion expresses the function. It is not common in news photograph which is traditionally in the form of"news".2. A result of largely using"Control"photographing. As a kind of means of photographing, Control photographing is all along not accepted by traditional news photographing.. However, it is restored at a certain degree when it met finance pictures, which is weak on the rigid of time and location.Non-event finance pictures can be Control photographing, given four reasons as follows:a. This kind of pictures has no explicit event process, which avoids forges.b. Many non-event finance pictures themselves are not required to have highContent of"the nature of news", only required to refer to the symbol or name of the enterprises in news reports, Control photographing or not, which will not mislead readers.c.Many photographed objectives in those non-event finance pictures themselves are news, such as new year greeting gold bar, circulate memorial currency etc.d. Control photographing, is a essential means to have a good express ion of the evaluation function of finance pictures.But the illustration photograph then directly manipulate the visual elements, shape, to express the conceptual contents.Although both two types can Control photographing, differences existed, non-event finance pictures Control photographing is a scene which probably happens in the real life, which illustration photographs builds a non-realistic space.3. The Change of the evaluation standard.The news pictures are required to cover news as much as possible for the general news photograph, but the finance news photograph do not require too much background which brings interference, as mostly the finance news photography use"symbol"language, and certain image to replace another image of finance and capital markets. Based on this, it forms the characteristics of simple word with significant meanings, multi-significance of photography pictures, explanation.4. The position of"match"of finance pictures.Based on finance reports'profession and abstraction, and the necessity to use writing to analyze and expand, it is rare to find those independent pictures in finance pictures especially for those non-event and illustration pictures. instead, most are pictures matched with reports Pictures and text, have been two means for man to know the world. However, the function of pictures has been continusly expanded at the age of"the visual turn"."Non-event finance pictures"and"illustration photograph" displays for us exactly the transforming process of vision symbol from"Similarity"to"Self-referentiallity"in the visual turn: The vision symbol starts to array and mold according to the intention of the photographer, the stronger the express function of the finance pictures, the more prosperous the news photography itself.