Media·Spectacle·Audience

The internet has been developing rapidly in China, which makes Chinese netizen experience the whole new suppositional space full of information about multinational multi-culture and multi-language. During this communication tide made by internet it appears lots of Internet stars one after another, the area of the communication even spreads to the traditional media. Most of these internet stars show themselves by pictures which are intuitionistic, this kind of narrating stimulates netizen's eyes and the society's optic nerve also. But when the society is at the masses time and people's belief goes down while their desire goes up, the developing of the internet technology is providing a platform for the internet spectacle, the way of commercialism thinking has penetrated everywhere in the society. On the basis of this background, this article chooses two internet stars'sister lotus'and'sister fairy'as the case study, analyzing the text from the internet about these two stars through the method of Semiology, using the Spectacle Theory from Guy Ernest Dobord to give the internet events such as'sister lotus'and'sister fairy'a critical thinking appraisal. The article indicates that, at the internet times, the subject's cognition on the information gets into commercial logic, chasing the benefit madly becomes subject's way of living day by day; as the mass audience, the way of contacting and reading the information superficially goes into diversity but actually tends to complanation, people lose the sense of critical ability and become'the slave of consuming'in front of spectacle show; when the media satisfies the mass audience on the entertainment and the recreation, it tends to the logic of spectacle's developing - love the new and loathe the old, which leads media to have no time to consider the responsibility and the obligation of itself.