| The development is the subject of the contemporary world; it is also the subject of contemporary China. Certainly it is also the subject of Chinese newspaper industry. The reform of Chinese newspaper industry has developed for more than 20 years. The newsgroups has already existed for 10 years. And they are in the crucial time of new development. How the syndicate will develop greatly and strongly is the question of syndicate's development. Moreover it is the decisiveness, the long-term characteristic, the overall situation developmental strategy question.Under economical globalization, the market of newspaper industry is facing different market situation and the customer community. The huge newspaper industry market is subdivided into multitudinous specialized market. Technical vicissitude in unceasingly accelerates, the product life cycle in unceasingly reduces, is also changed audiences' multiplex demand more nitpicks. Not only the request has a richer content, a higher quality, a better price, but also requests to have a quicker reflection and the propagation velocity and a better service. These have far exceeded the speed which the traditional newspaper industry manages many can respond.Having been in the WTO, Chinese market is more open, the Chinese newspaper industry finally faces the competition of the external media group. Chinese news dissemination industry is still small, it may be said is "the small wooden boat" and "the aircraft carrier" the ratio facing the formidable western media. The Chinese syndicate belongs to the unification syndicate at present; the scale is s also mall, far unsuitable future competition. The history of syndicate is not long. The path in explores the Chinese characteristic syndicate on the development is a long way. Therefore conducts the research to the China syndicate's management have the theory significance and the practical significance.The paper tries hard through generalizing analyze the achievement and the extant question of our country newsgroups' development, discusses the innovation way of managing our country newsgroups. It has been expected to give the contribution to our country newsgroups' management development. The first chapter introduces briefly the background and the reason of our country newsgroups' occur, analyzes the basic characteristic of our country newsgroups, clarify the paper's research significance; The second chapter mainly summarizes present situation on managing our country newsgroups, including present operation pattern transformation of newsgroups, newspapers industry market cultivation and economical achievements, and uses the Guangzhou Daily newspapers for reference. The third chapter is the key point of this paper. It proposes the concrete innovation idea and the reform measure on... |
