An Analysis Of The Corporation Mode (Mainland Media And Foreign Enterprise In China)

First of all, this thesis analyses the development of the Media Industry inmainland and the foreign enterprise in mainland.Secondly, this thesis pays more attention to four basic corporation modes:1, Advertisement mode2, Press release3, Actions between media and enterprise4, Sponsor media actionThe analysis includes the definition of these four modes, the process of the mode and the advantages and disadvantages of these modes between the foreign enterprise and mainland media, especially in the ductibility. After find the advantages and disadvantages, some advice had been given for the corporate mode based on my work experience. For example, the understanding of the foreign culture; using scientific data on the management; building the technical department on the supporting work and so on. This thesis also expects the current of the corporate mode between the media and foreign enterprise.At last, I hope this discourse could accelerate the media industry. The thesis could use for the reference of the corporation between the mainland media and foreign enterprise.