Study On The Roles Of Mass Media In The Course Of Harmonious Society Construction

Mass media become a compelling and core concept in modern life. With continual deepening of socialism modernization construction and reform-open program, Information technology get quick development and has been pushing mass media into a globalization, network and market generation. Nowadays, Chinese mass media is playing an important role in reflecting reality, public opinion intendance and information promulgation.On background of decision of constructing socialism harmonious society made by CPC central committee, critically analyzing mass media characteristic and its roles in constructing socialism harmonious society, have very important theoretical and realistic significance, especially in respect of sticking to the policies of solidarity, stability, encouragement and positive propaganda, inducting public to keep with social mainstream, boosting up the confidence of constructing harmonious society, advocating thematic idea, creating positive public opinion environment and making great contribution on promoting socialism harmonious society construction.In course of writing, this paper's author checks more Chinese and foreign literatures, and get a main idea in relation to social function of mass media, the roles in constructing harmonious society and theory development of mass media.First of all, this paper makes a scientific definition of mass media by studying some related theories and Chinese leader's idea of mass media. Then, it mainly illustrates the important role and specific position of mass media in constructing socialism harmonious society. Based on this, it analyzes the problems of current mass media and gives some valuable scenario and suggestions on strengthening self-construction of mass media, playing roles in public opinion guidance and intendance, creating positive public opinion environment, promoting public media attainment and focusing on constructing harmonious media environment.