| People's livelihood TV news grasp demand coming from local audiences, regarding timing,approching, serving and interacting as its character, and improve its local brand effect from time to time.There is some potential chance in the aspect of market development as a tender news program.Given to audience's flame,there come out competitions in NJ and CD. So they should focus thier efforts on program's quallity and style in order to avoid vision fatigue .People's livelihood TV news has to set up their own sign if it attains peak.From the view of market development, good brand can improve audience rating,and then increase ad. revenue. Similarly,it can enhance ad.area sale purpose as well.Meanwhile, production coming from the program brand can not only lower product cost and decrease risk but also get more profit.From the view of culture,program brand show their class,character and quality, and also stand for a symbol of culture. From the view of audience,it is that media is the mark in audience mind.People's livelihood TV news has started to grow up since 2004.Some people's livelihood TV news which represent same type of news have already won their initial sucesses,such as 《 touch NJ in zero distance》 in city channel of JS province, 《the latest time 》 economy channel of AH province,and received wide self-identity that is from audience at that moment.In the meantime,some programs with similar content came out rapidly, like 《city and time》 HN TV,《AL talk show》 HZ TV,... |
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