Challenge·Transform·Conform

21th century is an era which have bee filled with a lot of message and internet. Approacning to us overwhelmingly,multimedia trace us a variety of information to receivers.All of true world fast-pacedly and accurately.compared with the avialble mediacy such as newspaper,radioand television ,itappears vivid and more in time . Assuming that industry revolution had brought the newspaper prosperity and electric technology had caused the radio and television to develop ,multionmadia technology like computer would trigger the era of internet.With the coming of time of interaet,in the other name,the third industry revolution,multinadia reform the meuns of information—dissemination.Depending on its fast -passed spead,it has become a big shock to three main tradition mass meadia—newspaper,radio and television .As a resuit, the develop of ingormation high-way and the popularity of internet will make newspaper,radib and television face the severe chaiiange.So three differevt aspect, the following easay is concerning the influence to the mass media brought by new technology of multimedia basing on the internet and new media.This thesis in three parts probes into the influence to traditionalmass communications by new telecommunication technology and media based on Internet The first part, at the point of the dig it, multimed iaandnetwork, etc. reviewed the developing history of the four times transformation revolution and their influence to human society..Meanwhile, It is studied the position that the fifthin formation revolution stand sbothin mederna ndfuture society and theird eveloping orientation.Parttw oisanin troduction tothelnternetd evelopmentandt heiradvantages as a new tool of telecommunication that much of thetraditional mass communication can't catch up with.