TV Media Brand And Advertisement Management

The commodity management depends on the brand;the media management also shoulddepend on the brand. The media advertisement management similarly also must depend onthe brand. Now, media market competition day by day intense, the strong media become moreand more strong, the weak media become more and more weak. Competition more intense,the media brand operation and the reasonable advertisement management idea even moreappear important and is prominent, it is the media's core competitive ability and the key to besuccessful. Our country television media, especially some local media advertisement becomeworse is not because the bad behavior of workers in AD department. It is the fault of brand,the brand of our medium and our program. We do not puts the energy in the improvementprogram and own brand, constantly grasps the advertisement service the enhancement;this iswithout doubt the shed this by end. The television media advertisement people should soberlyrealize themselves who have strong relations with the media brand,. This article as directstake the medium economy development condition, take the CCTV advertisement departmentas the example, promulgates the brand strength through the analysis brand theory and theCommunication principle. Based on my own experience, some solutions are given.