The Cognitive And Use Of Archetype In Television Disaster Coverage

A long time, we have put great emphasis on television discourse "timeliness", that is, for the so-called "new." But in fact, in the television discourse, there are some "old" and the same things time immemorial, that is, at one of precipitation, from generation to generation archetype. It is by virtue of these archetypes, in order to quickly get television coverage of the wide audience recognition and concern about the spread of the value of their implementation.Although the archetype in the field of television plays an important role, but the scholars of the archetype focuses on the research literature. Although the scholars noted the press department of the archetype words precipitation, but did not conduct a comprehensive, detailed, detail. Why is the archetype, such as precipitation in the news discourse? News is what kind of the way through making one of the archetype of precipitation and recovery can be activated? The existence of a archetype can give us news of what kind of inspiration?This article holds that discourse in the field of television, a prototype, with its stability and genetic characteristics of the transmission through the prototype of cognitive, affective prototype delivery, the penetration of consciousness, such as the prototype in many ways a profound impact on the construction of discourse on television. At the same time, television coverage by virtue of the three models is that they use on the prototype: first, repeated use of "possible" to this proposition; Second, highlight the heroes of the disaster; three are inherent to the structure described in the framework of its own reports, to guide the audience the same interpretation and response.