New Media Time Words Power Gambling And Authority Relations Restructuring

Along with the new media's popularization and the application, the new media time's words power studies into the sociology, the dissemination study, the politics research focal point. The new media revolution has brought society's socialist system, it is changing under the traditional media the words power order. The information and the knowledge became the authority existence form gradually, the words power have become the object which the government and the public competed intensely.The new media brought a revolution, China entered for more than one times, the magnanimous information and the unimpeded channel caused the public status to complete from the acceptor to the passing on transformation, at the same time, between the public and the government was also launching a words power gambling. This words power's gambling mainly displays in the political issue, the economic problem, arises suddenly public aspects and so on event, diplomatic event. At the same time, in public's grassroots level and the social outstanding person social stratum in is also launching a words power gambling, as a result of the knowledge constitution, the overall quality aspect's difference, caused the social outstanding people often to guide on the new media consensus, but sometimes, the outstanding person words could not represent the majority public the opinions, therefore, the public interior also exists to words power contention.Words power's gambling has brought words authority relations restructuring, because public's main body consciousness and the democratic awareness strengthen, public's words power obtains takes seriously, originally between the government and public's words authority relations have had restructuring. After the restructuring words authority relations have the time characteristic, and favors social the accord development.This article has first explained the words power and the authority relations correlation theories knowledge, and"the words"the connotation and the knowledge authority has made the analysis to the lucky tan oak. The article unified the theory and the case, described the public and the government as well as the public interior about the words power gambling way and the process, has promulgated the words power in the social stratification plane operation mechanism. In the public words display influential role's time, the consensus has been called in the society an important force, attempted the words hegemony which to the traditional authority extended to have the restriction and the balanced function. Words power's gambling is following words authority relations restructuring, but restructures in turn enables the public the words power to obtain the promotion, this is a benign interactive process.