| In today's Internet era, modern companies should make full use of Internet technology and Internet technology platform to maximize business coverage, expand market channels, reduce costs, improve productivity, and increase revenue.As a pioneer of modern technology, with the advantages of Mobile communications and Internet applications, the mobile carrier should use full of its own Internet platform, Internet channels and electronic channels resources to achieve the integration of market and services.As the project manager of GMCC's Mobile Internet Market Management Platform, I have made a complete investigation on GMCC's business operations and management status. After full and comprehensive business analysis and technical analysis, and with the help of modern computer technology and communication technology integrated, I have set up the technology architecture and key technology to control, supervise and implement the project. In this paper, the related work involved:1. Current situation analysis and industry background:I have learned the telecommunications industry research, the status and behavioral characteristics of telecom users in the Internet, and also Characteristics of GMCC's and Internet support business cases analyzed;2. Research and analysis of business needs:I have current GMCC's business needs and business development in depth research, on the future direction of business development and business characteristics described, the formation of the corresponding point of the functional requirements, the design of the relevant typical business scenario;3. Goal verification:I have been agreed with GMCC's business market and the support department's staff and managers to communicate with telecommunications systems requirements of the building, have been confirmed the platform's construction principles, building goals, and phased construction requirements; 4. Technology orientation and structure of the analysis:After my architect and project analysis, I have confirmed the platform to analyze the key technical problems and research design in the form;5. Detailed functional design:Full account of relevant operational staff of GMCC's business habits, I have learned the function of the formation to break down detailed targets, including the formation of market resources, market programs, business functions and basic management features in four levels of detailed description to the detailed features design guidelines for achieving the project implementation;6. After running on-line assessment:GMCC's Mobile Internet Market Management Platform have run a business hall for streaming traffic, in the portal to support most of the market campaign to promote the Internet channel. On-line in the system and obtain acceptance and approval, I have summarized the item and lay down in this paper.GMCC's Mobile Internet Market Management Platform has been with WEB2.0 frame, cached in line with the standard SOA architecture, with the application of H.A. architecture. Satisfy the Internet platform of efficient, accurate customer market requirements, in line with the cooperation and promotion of the Internet model. This Platform is built to deliver the sales and market functions from the business hall to the mobile internet portal, and a lot of customization development would be done according to the specific characteristics of the Mobile Internet portal and it's targeted user. The platform's features include:provision of corporate management and use of mobile market resource management, market, design, market, operations management and system management functions for mobile users for market, business query. |
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