Research On The Application Of Digital Software Technology In TV Branding

Digital software technology is the product of the digital times,the use of various design softwares which is based on the digital technology.Such as graphic design softwares, animation design softwares, Effects compositing softwares and many third-party plug-ins technology has infiltrated into every field of art and design. The maturating of digital software technology provide a broader stage for arts. When digital technology constantly to infiltrate into visual arts, creation concept, visual elements and art form is also in constant changing.The rapid development of the TV industry and the increasingly competitive of the market , make the TV Branding be the key marketing strategy of establishing a brand image and broaden market for all the televisions;TV branding even as a single entity with the whole channel or program. But the aesthetic standards and cultural connotations of all the audience is constantly upgrading, the ordinary TV branding works were not very attractive to the audience. So the TV branding works must blend in more visual arts and cultural connotations. Under the pressure of market market competition, TV branding has slowly evolve into a kind of new cross art, blended in the art of design, communication, marketing, movie and TV arts theory elements.All kinds of image technology, 2d and 3d animation technology, special-effects software has been widely used in TV branding.,TV branding industry is also borned. If we want to create excellent TV branding works, the designers not only need master all kinds of software skills, but also need to respect the TV branding art rules.This is the perfect combination of digital technology and art design.The use of digital software throughout the production stage of the TV branding works , but the application of digital software technology in TV Branding is still in the theory and technology from state.The quality of the civil TV branding works is poor,also makes the subject in immaturity. The application of digital software technology in TV branding becomes a new topic in this area. Therefore, this paper is based on the digital software technology and the theory and practical operation of TV branding,to discusse the application regularity of digital software technology, and analyzes how to created better TV brandging works.This paper mainly discusses the contents of the following aspects: The first chapter is about the theory of TV brandging discussion. This chapter is mainly to elaborate the function, form,content, design elements, design principles and mainly design process of TV branding, Provide a theoretical basis for the application of digital software technology in this field.Followed by is the discussion of digital software technology. This chapter is mainly to elaborate the basic concepts,applications of digital technology, the category ,respective functions,they ara necessary skills of correctly use digital software technology in the TV branding.The third chapter is about the common special effects created by digital softwares. This chapter is a in-depth analysis of digital technology application. All these effects can be created by the different way.They are the result of flexible using of multiple digital softwares,also the summary of special effects in TV branding works.The fourth chapter is about the specific cases of TV branding works. Through the classification on television style, select the typical examples of successful TV branding in-depth research, analyzes how to make high quality TV packaging works according to different TV program requirements, then summarizes the digital software application skills.Finally is the reflection and inspiration of the application of digital software technology in TV branding. This chapter is on the basis of the summary of the digital software technology application in domestic and international TV branding works, explore the advantages and shortcomings of current use, and the application trend of digital software technology. Hope for the development of China's TV packaging provide reference, but also hope that the development of digital software technology application in TV branding to make a little contribution.