Research On Henry Jenkins' Fancier Culture Theory

As an important part of aesthetic culture study, fan culture research is becoming a concern by the theorists. It has formed the abundant theoretical achievements. De Certeau and Fiske. who is affected by the former, speak highly of the mass consumers’ initiative and creativity. They are all predecessors of Jenkins. With such a praise for consumers and their high level of consumer technology, fan culture research appears. De Certeau and Fiske are the important founders of fan culture research. Jenkins carries on their research results. As an Aca-fan. he continues to explore fans, fan culture, and moves with the times. In the process of his study, he combines fan culture with media culture to explore the richness and complexity of fan culture in the new media environment.Specifically, this paper has five parts. The first chapter describes Jenkins’ academic experiences and his origin of fan culture theory. In aesthetic culture research community, the focus has shifted from production to consumption. On the basis of De Certeau and Fiske. Jenkins imitates the concepts, such as "poaching" and "nomad". After embezzlement and correction. Jenkins defines fans as poachers and nomads of popular culture.The second chapter analyzes the main connotation of Jenkins" fan culture theory. Jenkins starts his study from the attention on fan culture, which is made by fans. Then he realizes the progress of the media makes fans actively involved in the creation of new content and dissemination. So fan culture has developed into participatory culture. In the current social environment, media systems coexist and media contents spread across media system. Finally he not only explores the collective wisdom and participatory creation of the fan community, but studies the new features of fan culture in the convergence culture environment. At this point. Jenkins’fan culture theory research starts from a single fan culture practice, follows the new media development pace, and reaches further and diverse theoretical results.The third chapter analyses the characteristics of Jenkins’ fan culture theory. Unique academic perspective, focus on creativity of the fans and close integration with the new media environment, make Jenkins" fan culture theory special and extremely significant.The fourth chapter discusses the value of Jenkins’ fan culture theory. It analyses from the theoretical and practical level. According to the current situation of fan culture in our country, this part mainly discusses its reference and correction to the development of fan culture.The last part is the conclusion of the article. On the basis of summarizing the full text, it also points out the fan culture is flourishing. But in the changing new cultural environment, the future of the fan and fan culture remains to be seen.