On Enterprise Moral Capital And Its Cultivation

Since the concept of moral capital raised, after scholars continue to study and debate, and gradually formed a complete theoretical system. Moral capital is the social capital of an intangible capital, which is under the guidance of the spirit of rational construction contributed to economic and moral fit extremely practical humanistic philosophy. Enterprise moral capital in-depth study of the moral capital theory. Shouldering the economic business interests and social responsibility in the interests of the unity of social groups, and therefore, enrich and improve corporate ethics research capital has a unique meaning. At the same time, it is also important to study the perspective of corporate ethics, through this perspective can continue to dig out the moral resources to allow people more directly recognized as the moral virtues of such capital to the enterprise, the importance of strengthening the building of enterprise ethics.This paper describes the connotation of moral capital companies, and thus explain the economic value and social value of business ethics is how unity. And then from the current Chinese enterprises lack the moral capital to start phenomenon, analyze its systems, historical and practical reasons, and then explore the specific path to cultivate corporate ethics capital. With President Xi Jinping of the importance of building a socialist culture and to emphasize that we also have to strengthen the soft power building. This is a long-term strategy for the development of enterprise development, enterprise only through system innovation, staff training, study leader, outstanding corporate culture shaping of the accumulation of strong moral capital, in order to enhance the comprehensive competitiveness of enterprises in the socialist market economy and society should play value.