| Mobile phone invention is a great progress in human history, the era, the mobile phone has become a necessity for people to live in the necessities of life. The current rapid development of the mobile phone industry, the mobile phone manufacturers are constantly innovation, market competition is also very fierce. Want to occupy a place in the fierce competition in the mobile phone market, the design of the mobile phone logo is undoubtedly important.The mobile phone manufacturing enterprise culture, philosophy, the most intuitive reflection of the spirit of their mobile phone logo is designed to be what it looks like. The countries in the world, each country may have their own mobile phone brand, each brand has a different sign, to the United States, their apple mobile phone has traveled all over the world, now how many people do not understand that was bitten by a bite of the apple’s logo? Although not as "apple" so popular, but "millet" as the highest selling domestic smart phone in China has also not is well-known brands, their logo is a "米"——"Mi. "We regardless of the merits, but said the signs of these two brands are undoubtedly successful design., of course, the mark is designer, only one side is foreign designers, one side is the design of the domestic staff, as different culture system under the influence of the different races of designers, they all have their own design ideas, and there is a big difference. But the logo need a reign of design concept, like a set of moves the pithy formula or the heart, which will inevitably to logo design and cultural ties up, in fact, both of which must also put together on will it be possible to get a new harvest.Now, although there are some on logo design to compare the research, but also less precise to sign and even mobile phone the sign. In this article, we hope through to the "apple" and "millet mobile phone logo design in the form of comparative study, for today’s designers have to provide some new ideas and make our mobile logo design further, domestic mobile phone brand in the international competition can sustainable development down, has been widely recognized by the world. |