Visual Signs And The Inheritance Of Gannan Hakka Culture

Hakka culture has a long history and bright, dating back to the first root growing up in Gannan this piece of fertile land. Incubation of Hakka land south of Jiangxi, has a long history and rich Hakka culture, including history and culture, folk culture, food culture, construction sites, language and culture, and so on. With the development of modern society, the development of Gannan Hakka culture not weeks and publicity inadequate, resulting in the rich history and culture slowly fade out of people’s sight. This phenomenon will lead to the lack of historical and cultural heritage, history is very unfavorable, but also for future generations to study the history of difficult to bring back. Therefore, measures should be taken to protect and inherit Hakka culture. In the Hakka culture of the publicity activities, visual communication design plays an important role. Through the investigation and integration of Hakka culture, starting from the geographical and cultural characteristics, in-depth study of local history, dialect, customs, architectural features, food culture, and so on. Extracted the essence of the design unified image of the logo, strengthen regional characteristics, inherit regional culture is the essence of the place, then these features are deconstructed and reorganized, with modern way to show it, make it keep up with the times, to play its role in the modern society, let more people understand and feel the culture, promote Gannan Hakka culture renewal and development. As a result, enhance the Hakka culture in syngeneic cultural competitiveness, promotes the exchange of area, thus boosting the urban economic development and people’s living standards. It is more important that the Hakka culture of the Hakka spirit to be handed down from age to age, continuation.