Research On Cultural Consumption In Mobile Internet Environment

In recent years, the rapid rise of China Mobile Internet has fully changed the way of people’s life. Cultural consumption is a way of life. This paper uses induction and deduction、comparative analysis、personal experience and field research methods, to grasp the cultural consumption in China Mobile Internet environment. In the first chapter, Taking way of life as the entrance, to understand cultural consumption under the background of the Mobile Internet from the macro. In the second chapter, combined with the specific categories to sort out and analyze cultural consumption type from the micro. In the third chapter, from the cultural consumption’s subject、 status、object、trends, to discuss the new features, new forms, and new direction of cultural consumption in the Mobile Internet. In fact, cultural industries and cultural consumption are closely related. In the fourth chapter, from the thinking in the Internet, author briefly discuss the cultural industry development in the context of the Mobile Internet.