A Study On The Development Of Mongolian Cultural Industry In Ordos

Twenty-first century, thecultural competition as one of the comprehensive national strength has become an important part of the inter-country competition. Cultural industry has become the country’s industrial structure optimization and upgrading of the various priority. Unique Ordos region (hereinafter referred to as the Ordos) Ordos Mongolian culture is a very valuable resource, it is an advantage of the comprehensive development of the Ordos nation lies. This paper analyzes the Ordos Mongolian profound cultural industry development, which has far-reaching significance for promoting the development of the Ordos Mongolian.The first part, I sort the relationship between national culture industry and national development. Firstly, the relationship between national culture and national culture industry, national heritage and development of cultural industries and national culture national culture is the subject of national cultural industries. Secondly, noting the development of national culture and national culture industry is part of the national development, and specifically describes the national development of the "five in one". Finally, the development of national culture industry has an important role in the nation, on the one hand the development of national cultural industries accounted for the proportion of national development will continue to rise, on the other hand in the case of the current national development mode transformation, the development of national culture industry is the best choice.The second part describes the development of cultural industries and cultural status quo Ordos Mongolian policy implementation. First, the objective discusses the Ordos Mongolian culture industry profiles, including Ordos profiles, cultural industries’ identity and the Ordos Mongolian Ordos Mongolian cultural industry development advantage, secondly, discusses the development’ status of Ordos cultural industry andMongolian cultural industry development.The third part, pointing out that the Ordos Mongolian cultural industry development problems and analyze the reasons, first, a detailed description of the Ordos Mongolian culture industry development problems from the policy, institutional, industrial structure, a macro perspective, the investor awareness not strong, core brand competition is weak, such as the cultural level of consumption are low and the problems in its development, in addition to the subject of attention, "Ordos phenomenon" exists can’t be ignored. Then, the root cause of these problems one by one for a more detailed analysis of these reasons include cultural reform is not complete, the low degree of national culture market, private capital into difficulties, not actively guide private capital flows, lack of national culture of innovation capability and the lack of personnel.The fourth part, the reason for the problems is proposed to speed up the development of cultural industries in Ordos Mongolian suggestions. First, we should deepen cultural restructuring to improve the cultural industry policy, rational distribution, structural adjustment Ordos culture industry. Secondly, we must do the national work well, improve ethnic relations, strengthen national unity, heritage and develop the Ordos Mongolian cultural.Third, we must promote the development of cultural industries Mongolian Ordos to scale, group-oriented, to create industrial clusters, to develop cultural and creative industries and tourism,create high-quality personnel who know Ordos culture well. Finally, they should expand the consumption of residents’national culture, promoting the ability of cultural appreciation of all the Chinese people.