The Dilemma And Innovation Of Traditional Culture In The Entertainment

In the history of five thousand year’s development of China, our ancestors created a splendid and unique Chinese civilization, wherein formed national spirit with patriotism as the core and traditional culture with Confucianism as the mainstay, which edify and cultivate generations of talented people with lofty ideals. With China continues to open wider to the outside world and enhance the contact with the whole world, China’s traditional culture is facing a huge impact from the western countries, especially under the circumstance of economic and information globalization, thus the mass culture people gradually recognized has appeared in form of “entertainment”, which only aims at the audience rating and the defects that simply imitate clone become increasingly clear, and the influence of the traditional culture becomes increasingly reductive. To find out its cause, the inheritance process of traditional culture is boring, the mass media as an important carrier of culture does not play a part in cultural heritage, thus the inheritance of the traditional culture is unsatisfactory in modern society, which even causes fraction in culture.However, people have begun to focus on and introspect the cultural heritage, which is a good news, “Chinese Characters Dictation Competition”detonates the wave of ratings in the summer of 2013, which defeats all kinds of talent show in corresponding period successfully, and the concerning towards Chinese writing and the inheritance of traditional culture is on the rise.In the present paper, we regard “Chinese Characters Dictation Competition”as an entry point, which comprehensively analyzes the successful exploration to inherit Chinese traditional culture by the TV program and discusses how to transform the mode of transmission and create transmission strategy by Chinese traditional culture in TV entertainment era systematically, and further sets forth to construct cultural view advance with the times and take a new road to brand culture.The present text mainly discusses from the following 5 aspects:The first part is an introduction, which introduces the research background, the current situation, the train of thought and the corresponding methods;The second part analyzes the reasons why the dissemination of traditional culture is in a dilemma in contemporary society;The third and forth parts specify the exploration of cultural inheritance by “Chinese Characters Dictation Competition”, which explore in more depth from gist, form to the content, and also point out the existed defects of the program objectively, thus seeking for theoretical foundation and practice of verification that the inheritance of traditional culture via TV program can achieve better results.The last part discusses the construction of mode that spreading traditional culture under the media environment, the inheritance of traditional culture shall not only hold fast but also to bring forth new ideas, thus making the traditional culture being accepted by general public via a route of transmission advance with the time.