Study On The Development Course And Inheritance Route Of Traditional Rural Culture From The Perspective Of Cultural Consciousness

With the acceleration of urbanization, "hollow village" situation is increasingly serious, and the number of traditional village was reduced which led to the destruction and the desertification of traditional rural culture. The traditional agriculture was replaced by large-scale industrialization and modernization, and the traditional rural culture was developed into a passive position. However, traditional rural culture is not only an important part of Chinese traditional culture, but also the soul of the village, and it plays an major role in maintaining the rural order, enriching the life of the villagers and ensuring the sustainable development of rural areas. After the field research of Yueshan village in Qingyuan county, Zhejiang province, the Spring Festival Gala Evening of Yueshan, which is the most representative cultural carrier of Yueshan, was chosen to study how multiple subjects, which including the country, the society, villagers and so on, have awakening, self-confidence and self-identity, reflection and innovation in culture with hackling the development course of the Spring Festival Gala Evening of Yueshan, and ensure the effective inheritance of traditional rural culture. Then the inheritance route of traditional rural culture is discussed from the perspective of subject and carrier.The Spring Festival Gala Evening of Yueshan is a microcosm of Yueshan villagers’ daily production and life, and it is the most representative cultural carrier of Yueshan by carrying the collective memory of Yueshan and presenting and cohering Yueshan culture. The Spring Festival Gala Evening of Yueshan was germinated at the beginning of the founding of the People’s Republic of China, and was existed successively in the form of Amateur Opera Troupe of Jushui, Yueshan Club and Cultural Propaganda Team. Became a indoctrination tool, but due to the influence of political environment, the villagers accordingly lost the initiative in the culture, it became a tool of political indoctrination and developed restrictedly. Then it was formally established in 1981. Although the cultural policy is open and the villagers regain the initiative of culture in the 1980s, but cultural subjects were still lack of the understanding of its values, and cause it to develop spontaneously. However, the country and the society paid more attention to economic development rather than cultural development in the late 1980s, then the Spring Festival Gala Evening of Yueshan was in a survival crisis, but the first "buds of Yueshan" found its values and maintained it. Since the beginning of the new century, with the general cultural consciousness of the country and the society and the guidance of New Squire, the villagers gradually realize the values of traditional rural culture, and excavate local culture with the national and social resources. thus promote Yueshan culture to be inherited livingly. Besides, there still exists some problems during the inheritance, such as lack of cultural subject, unclear position of cultural subject and the dislocation of theirs function, and the vacancy or alienation of cultural carrier.Finally, based on the analysis of the inheritance of rural culture in Yueshan. a route, to promote the inheritance of traditional rural culture effectively, is summarized. Only when multiple subjects of the country, the society and the villagers, based on fully cultural consciousness, make full use of the cultural inheritance value of cultural carrier, the subjectivity of villagers, the guided and aided function of the country and the society, can the traditional rural culture be inherited effectively and livingly.