| In this paper, in order to Xi Xiaotang(Beijing) Entertainment Development Co. Ltdas the research object, a comprehensive analysis of the development of The littletheatre, a detailed analysis of the Xi Xiaotang three stages of business model, namely:large-scale original little theatre stage, industrial production, theatrical performances,diversification is around Intellectual property rights. In the three stage Xi Xiaotang arecarried out to explore, some exploration and achieved great success, such as the firststage of exploration; although some no success, but it does not mean that Xi Xiaotangto explore the business model is not feasible. The reason is not successful, possiblybecause the sociology environmental is not mature, some may be due to Xi Xiaotang’s own reasons, some are really not feasible. But the exploration of Xi Xiaotang isvery forward-looking, comprehensive, representative. it provide the experience,lessons, and it also opened up a bright road for the later.In order to better understand the business mode of the Xi Xiaotang, I detailedanalysis of the five core elements of its business operation. The first is the capital,followed by the repertoire, again is the management, coupled with the repertoire ofmarketing, resource integration, it can be said that covers the main aspects related tothe business operation of the drama. Operating of commercial theater, the firstproblem is money. The funds also can operate the repertoire, in content centric era, theelements of drama is very important.and it even can be said that a good play, cangather capital, capital can not get good story. The capital, plays the foundation, then toa group of professional personnel to operate, there will be selected an importantaspect of personnel management, to replace part of talent. With the above threeelements can operate commercial drama, but the drama is the pursuit of commercial profit, want to gain profit should be detailed and comprehensivemarketing, due to the little theatre can be used for the capital marketing is limited, sothe basic marketing war drama slightly is the integration of resources.Talking about the operation of the core elements to support Xi Xiaotang at the sametime, in order to commercial operation mode from the perspective of industry chain ofinterpretation Xi Xiaotang, so its and other private business drama agency businessmodel comparison and analysis, and thus more comprehensive display of Xi Xiaotang’s show business, understand the essence of penetrating commercial play mode ofoperation. |
