The Development Of Newspaper Novel Advertisement And Novel In Late Qing Dynasty

The late qing dynasty is very novel development period of prosperity.No matter from the novel mode of transmission, or from the novel way of creation, marketing,publishing and so on, the development of novel than the Ming and qing dynasty all had the very big change.This topic try different angles from the late Qing Dynasty Novels, publishing,printing, marketing, reading to inspection which the spread and development of periodicals in the late Qing Dynasty novel advertisements on the contribution of the novels in the late Qing dynasty.This thesis consists of four chapters. The introduction part briefly outlines the scope of the research projects, the definition of the study object and the subject of current research status at home and abroad.The first chapter outlines the historical development of periodicals in the late Qing Dynasty novel advertising background, analyzes the reasons for the prosperity of novel advertising, and in accordance with the classification of novel advertising,analyzes the development situation of the press in the late Qing Dynasty novel advertising.The second chapter mainly studies the relationship between the novel and the novel newspaper advertisement creation. From the late Qing Dynasty novel essay advertising in newspapers, we can see that the change in the late Qing Dynasty, the novel creation theory at the same time, we can also find the development track of fiction writers of the time, and found that the concept of classification theory, novels in the late Qing Dynasty Novels and the change of the development of the theory of fiction translation.The third chapter focuses on the relationship between novels and novels in the late Qing Dynasty newspaper advertising marketing. Advertisement in the late Qing newspaper fiction, marketing advertising accounted for a large proportion, the chapter discusses the marketing channels, marketing means and marketing features of late Qing fiction marketing advertising from three aspects.The fourth chapter discusses the relationship between advertising and press in the late Qing Dynasty novel reader group. From the late Qing Dynasty novel in newspaper advertising, changes can be seen in the novels of the late Qing Dynasty,the change of readers and publishers reader position at the same time, can also be seen in late Qing fiction readers to improve the impact, not only have an impact on the creation of novels, but also participates in the creation.In a word, the paper take the novel advertising as a center, and around the late Qing novel creation, publishing, printing, marketing and reading, communication and development applied literature, dissemination of knowledge to explore the novels in the late Qing Dynasty, there are some interdisciplinary significance.