| Every city has its own unique memories, which are etched in the landscape of the urban historical andcultural blocks. Historical and cultural blocks are not only tangible cultural heritage, but also record thedevelopment of the city and connect the history, current situation and future of the city. Protection, restorationand update are important premise to the continuation of the historical and cultural context for Taierzhuangancient city, which is a historical and cultural blocks of annihilation.Traditional poster is a unique store mark to attract customers, passing goods informationby visual symbols, such as characters, figures and color, and helps store operate. Traditionalposter develops with the business’s flourish, both of which experienced brilliance and recession.The thesis discuss how traditional poster inherit their historical and cultural connotation andmake innovation and development in design sense, using beautiful Tai-er-zhuang as an example,which experienced prosperity, recession destruction and reconstruction.Traditional poster art is an important part of commercial folk custom in China, which notonly has rich cultural connotations, but also reflects aesthetics and philosophy of traditionalsociety. Therefore, the thesis begins with cultural connotation, which mainly takes on itsbeautiful symbolic meaning. How to fully express symbolic meaning and add more art becomesa problem need to be done. Traditional poster in Tai-er-zhuang has a particular territorial scope,so the extension of regional cultural symbols should follow the characters of Southern Shandongfolk culture. The traditional poster not only needs heritage but also needs innovation, in whichhow to deal with the relationship between heritage and innovation should be considered. Thethesis analyzes the expression of symbolic meaning, the fusion of modern design sense and newartistic style in traditional poster, expounds the importance of traditional culture, regional cultureand the spirit of the time in traditional posters in Tai-er-zhuang. To build Tai-er-zhuang a moremodern business and cultural city, forge a new ancient tourism image of Tai-er-zhuang andprovide some references on other ancient cities’ reconstruction.Use research methods, such as site investigation, literature reference, comparative analysis,connection between theory and practice, to have a detailed and accurate investigation oninheritance and innovation of traditional poster art in Taierzhuang ancient city. |
