| Enterprise ethics, also known as management ethics, is an overlapping discipline ofManagement and Ethics. It is a newly emerging subject studying moral phenomenon inenterprise management activities.And, it rapidly developed as a formal discipline, and causedgreat attention of theory and management research.It is an new method to research on the ethicsproblems,causation and countermeasures of the marketing team management which have greathelp to the marketing team management.Currently, firstly lacking of business ethics, legal consciousness and moral quality,whichlead to the unpeople-oriented development,non-standard rule-making procedures,unreasonablesupervision mechanism.Secondly,our society is in the transition period,so marketing ethicsdevelopment is relatively slow,and there are many problems in the marketing teammanagement.For example,unfair system of personal management,unscientific enterprisemanagement,undemocratic way of management,and so on.So,we can come to the conclusion thatlacking of management ethics lead to unfair recruitment, unscientific or undemocraticmanagement,old ideas, twisted idea of choosing a job,lacking of team consciousness.Some countermeasures should be adopted to solve the ethical problems of marketing teammanagement.Improving the comprehensive quality of managers and team members. Constructscientific team management system and democratic management mode. Create a harmoniousmanaging environment. These measures can improve the system security. And they can supplythe realistic basis to solve these problems.Through the coordination of various interest relations，strengthen moral training and the interior public of the team, Create a good learningatmosphere,establish a personal credit system,in order to construct the harmonious environmentand provide a good social environment to research on the ethics problems. |
