Research On The Creation Of New Rural Community Visual Image

In2005October, the partys sixteen plenary session and the “Eleven Five YearPlan” proposed “the major historic task of building a new socialist countryside”, the1th document from the Central Government for the construction of a new socialistcountryside to do a comprehensive interpretation of deep in2006. With theurbanization process in China, there are some problems in the new rural construction,for example, Image of missing rural communities, some farmers hard to adapt to thenew way of life, the protection of rural culture and heritage. This has causedwidespread concern from experts on Sociology, management, planning, architectureand art design. Face above, Some Idea from culture is an important way to solveproblems beside Community Planning, Construction and management. As an TypicalTactics, by visual design to Shape the unique image of the new rural communitytheme. By this way may realize the tradition cultural heritage to the next generation,and improve the living environment of the residents sense of belonging. Even canbring a significant impact in sustainable development of the new rural communities.This paper presents some thoughts for community building in visual design,based on Extensive survey, combined with domestic and international experience inbuilding-related. At first, the paper Introduced social background and environment ofthe new rural community, and describes the purpose and significance of this research,On this basis, the paper defined related concepts and developed specific researchmethods and routes. The second,through the construction of new countryside ofsurrounding countries and cites, analyzed some cases, and then propose operatingmechanism of new rural communities and characteristics. According above, in thispaper make further analysis about a new visual image identity, and discusses some ofthe key elements. Finally, proposed the framework of the visual image content ofnew rural communities. Then, by a case of visual image design about new ruralcommunities,in Lunan Area. And put forward some basic principles and elements.The end of the article, summarized full article, pointed out theinadequacies,innovation and Various directions for future research.