An Analysis Of Women 's Brand Style And Window

With the changing consumption of people, the costume represent clothing culture (Style, Fashion) elements beyond their needed (Thermal, Process) elements become the core of fashion brand competition. In addition to meet its cultural connotation to establish clothing style designs have to rely on the demands of its end markets, it is mean store and sales services. Therefore, to establish the suitable clothing style, brand image and sales environment to reflect apparel cultural concept and brand differentiation. Increasing consumer awareness of a sense of brand apparel merchandising is an important research content. Selecting the appropriate window theme and style display with the corresponding women fashion style is better to promote woman’s brand culture. Due to the limited window display space, so choosing the suitable Window Theme Display will be the connect between product and culture of woman’s brands.In the era of brand marketing, woman’s shop is not only a simple room, but also to promote visualization of brand, expand brand strategy and other purposes. Consumers can learn more fashion brands and corporate culture by shopping in different stores, in the same time, they can push forward the fashion market. With the advancement of technology, increasing new media and technology can be introduced in the theme of the window display. So the window theme will be developed more diversifiability than before. Window Theme Display is not only simple display space to exhibit clothes, but also is way to drive the fashion market trend.I can make a conclusion that diverse Window Themes Display can give consumers different visual experience to promote consumption by searching market and brand-related information for Window Theme Display and woman’s brand clothing styles.