A Comparison Between DreamWorks And Ghibli Commercial Animation

At present, China is the world’s second largest film market after the United States, But the domestic animation film market revenue only accounts for3%of all domestic movie market share to5%, Is nearly5times of China And this can share in the United States accounted for nearly15%,。The animated film in Japan and the United States in the international market share of the huge conspicuous。All sorts of reasons are in force between the two countries development achievements promotes the so big. In the development of animated film, China’s animation film ever made quite brilliant achievements, From the first full-length animated 《princess iron fan》 to 《Prince Nezha’s Triumph Against Dragon King》, Chinese animation has reached quite high level。But from that time The development of Chinese animation films never reach the height of at that time。Since the1990s, America and Japan’s animation films entrance into the domestic, to a large extent affected the Chinese audience’s aesthetic taste and spiritual world. For the creation of the domestic animation film also caused a larger impact, Especially new giant dreamworks animation in the United States and Japan as representative’s ghibli animation creation institution, Its numerous works within the scope of the domestic and even world won numerous fans. Look for similarities and differences,explore the regularity between China and the other country just like American and Japan, Is connected to the animation industry development in China and the world at the forefront of an exploration of the path, Its can also be used for the creation of the Chinese animation film and commercial operation pattern exploration to provide reference. Prior to academia, select the animation company, mainly tend to Disney, Pixar and other early entry into the animation industry companies, still less concern for the rising star。I think, with the passage of time, since the moment the country mushrooming animation company, only concerned with the present era of emerging and popular animation company representative only have a certain research, Concluded by this only for our animation industry can learn the meaning of our country。 DreamWorks and Studio Ghibli are the two most popular international animation company, While in the Americas and Asia, respectively, Owner different worldview and pirot。But Its numerous works well at the box office revenues are win-win reputation。Unanimously welcomed by the audience, regardless of geographical and national boundaries。Our high score if you want to make more room for development, We must study the factors that text, and creative environment, organizations。This paper first to emphatically analyzed the work、creative agency、Business model、three aspect between Ghibli company as representative of the Japanese commercial animation company and the American business represented by Dreamworks animation works of the company as representative of the American commercial animation company。And, at the same time, on the basis of re view this three aspect, focusing on the analysis of the two countries animation film company business model。And in these aspects come to the conclusion, Combining my countey animation industry development present situation, from the ideological content and entertaining、nationalization and internationalization、fantasy and reality。From these a few respects propose countermeasures and methods for our country’s animation industry。In this article, I will try my best to on the basis of based on the related materials, for the popular and other aspects to make the most meaningful answers. In this paper, in order to compare two Ghibli Studios and DreamWorks to make a longitudinal investigation, In contrast to identify similarities and differences among this, To find favorable factors suitable for the industrial development of China’s animation。To our country in transition animation industry to provide reference, China’s animation industry to make out a broad road of their own. Let the Chinese animation films abroad, to the word, In the world of animation film on the stage of heavy.