Chinese Best-sellers' Market Operations And Its Mechanism Innovation Study

Best-sellers, means under the market economic surroundings , aimed at market differentiation and audiences' position, achieve the maximum of sales volume in the objective audiences. Best-sellers' market operations, means research best-sellers' inherent motive reasons and regulations, to provide motive pattern, in order to enable best-sellers' to be positive operation. Operate best-sellers in our country, has graduallyformed a integrated assembly line of commerce: market investigation--topicdesign--authors' creation--product manufacture--sell extend--mediumsupport--information feedback, through market sell, to the terminal audiences.At present, in contrast to the developed countries, Chinese Best-sellers operations' standard fall behind, so many questions exist. In theory, topic, medium, sell and person of ability all have problems, In best-sellers' theory, the press doesn't take it seriously so that topic is low standard and easily clone; In best-sellers' medium, book market lack true middle medium operator support, neither nationalized mediums nor privately run of mediums have problems, they can't support best-sellers' effective supply. In addition, no-sequence prohibit the development of Chinese best-sellers. Best-sellers' sell pattern is increasing use of land to expand production and lack talent all prohibit best-sellers' development.The author aim at the operational problems of Chinese best-sellers, put forward some own rationalized suggestions. Through theory, medium, sell, law and person, put forward several means about best-sellers' mechanism innovation so as to guarantee the positive development of best-sellers.