Research On The Innovation Of Marketing Activities Of TV Meaia

With the advancement of media convergence,the television media are facing increasingly fierce market competition.As an important means to cope with the current fierce competition environment,marketing activities have been widely used for TV media.After several years of development,the steady development of Chinese television media marketing activities,television media marketing activities like state of diversified trend,a variety of themes and genres of marketing activities on the TV screen in bloom.However,by the impact of new media,television media marketing activities into the development bottleneck.How to break the bottleneck of the development of television media marketing activities,is an important topic worthy of study.In this paper,access to a large number of TV The media marketing literature,combined with their own media practice experience,the use of Journalism and communication theories and methods,from the television media marketing content,form,carrier,management,six aspects of operation mechanism,the system of television media marketing innovation.TV media marketing innovation includes target innovation,content innovation,innovation,innovation,management innovation,innovation mechanism.The television media marketing activities including the value goal of innovation of innovation and market innovation for the target audience,TV media marketing activities target two aspects of innovation,we should first determine the target audience and the market of the types of marketing activities of audience,and the precise positioning of the target audience;to fully grasp the direction of the market,according to the market demand for TV media marketing activities target innovation;the media marketing activities include innovation of content differentiation innovation and experience innovation,Specifically,marketing activities should pay attention to the difference,pay attention to the audience experience,highlighting the geographical and cultural characteristics;the media marketing activities in the form of innovation mainly has two ways,the first way is the integration of micro-blog,so as to improve the interaction effect,another way is to rely on live,especially on the details of the index,so as to create a television viewing experience;media marketing communication carrier innovation mainly include expanding network video marketing activities and carry out mobile media marketing activities;improve the television media marketing management innovation includes marketing resources integration and marketing activities of the industry chain;innovation of TV media marketing activities including marketing operation mechanism The collaborative operation mechanism and marketing operation mechanism of production activities,in other words,the operation mechanism of coordination,pay more attention to resources,full contact elements of the industrialization and the channel,so as to effectively promote the media marketing activities of the fast and healthy development.