Theory Judgment Of The Media Industry

Flow out along with the economic globalization and new economic wave tide now, the exterior that the our country media industry face competition the pressure turns worse continuously after joining the WTO particularly , the exterior power enters and permeates, international rule of establishment and follow, will to our country the media industry produces the huge impact. But the numeral turn the variety of the technical and fast development and local policy environment, making the medium of the traditional meaning redefine, the original equipments foundation, management structure, the medium principle, and conduct the systems to all get behind with the development of the whole society economy far and far. The rigorous actuality forces the media industry to carry on all-directions basic change that conducts the idea and the management method. Therefore, the media industrialization has become the focus of our country media industry reform. Chinese currently just be placed in the fulfillment of a news dissemination system reform quest process, how push forward to reform the progress availably, exaltation our country the whole real strenghth of the media industry, have the important realistic meaning, also need more theories supports. But the realistic circumstance of our country is, the theories research that the media industrialization is behind in actual development of the medium industry.So, this paper want to objectively analyze the theories research of the mediadustry, finding out the problems, indicating the direction for the theoriesinstruction or purchase that the media industry. The paper is composed of four(?)apters. The first Chapter is about the reasons on why our researchers want to study(?)e media industry. The second one then Summary the present condition andharacteristicses of the theories research on the media industry, and analyze theesearcher's standpoint that has the representative. The third one pointed out thathina's media industry have a few key problems of the theories research currently.The last one discussed the way of thinking and the viewpoint on construction thesystem and norm theories.Through the analyzing, this paper think that our theories about media industry have many problems ,such as the method is not the norm, the research contents is not explicit, the theories foundation is weaker, the research visual field is not enough spacious, theories and practice to contact not close etc. owing to the media industry study have these problems currently, can practice to set out from the dissemination of China, the special of the full consideration medium profession, re- build up the new medium evaluation system, the medium industry that has another the angle construction or purchase norm and system theories of the media industry.