Analysis Of "Green Home" Program

The environmental protection issues have been hot question that news media pays close attention to all the time in recent years. As the only Hebei TV environmental protection program, Green Home since establishing, has been insisting all the time that " pays close attention to the living environment, announce the pollution current situation , build together the green home , aim on enjoy bright life together ", stand in to rank most environmental protection of propagating with media image on " ring safeguard person ". Since the establishment of the column 7 years ago, through constant self-perfection and innovation, have formed one's own style characteristic on the shape of the program and content. As the TV column of the magazine type, the whole structure of Green Home" centers on its aim and makes a reservation firmly, grade the compactness, unobstructed, fully reflect the characteristic that it is graded greatly flexibly that the magazine capacity of column appears, and use many kinds of TVs to display the spread result that the means strengthens the column. In the content set up, include pursue and attack the contamination accident, analyzing three great respects of green fashion of environmental focus and spread mainly. Meanwhile , press close to life , reflecting the voices of masses truly because of insisting on, be a good bridge where government communicated with the masses, promoting the thought of settlement of the pollution problem, the column has been regarding supervision by public opinion as the most important thing of the program all the time, and has received the good rating result and social response. However, Green Home exposes some weak points gradually in the course of developing, in broadcast time, report such respects as the tactics and public opinion guide, need further perfection and improvement. In the development in the future, should continue perfecting the market-based column operation mode, strengthen the brand consciousness of the column and propagate the packaging oneself, through analyzing one's own deficiency, establish the respect that will be developed in the future, in order to go out of the bottleneck period for development of column as soon as possible.