Visualization Of Anchor's Pragmatic Principle

All the verbal activities of the Anchors are different pragmatic strategies applied in specific circumstances. After explaining the Pragmatics theory in the academic history, this essay brings forward an overall vision of the pragmatic principles of the Anchor. It classifies the principles into four sorts: role principle, consistence principle, pleasure principle and harmony principle. Moreover, it aims to improve the language quality of the Anchor and reveal the regulations of verbal activities through the dynamic analysis of pragmatic phenomenon.There are five chapters in this essay:The first chapter starts from the origin of pragmatic principles and discusses the theories from Pragmatics appliance to Anchor's language study. In this way, the essay regulates and defines the pragmatics principles of the Anchor.The second chapter "role principle" is framed from the Anchor himself. This principle requires the Anchor to understand his status and function in the program from three aspects: "self-orientation", "nonego performance" and "roles conversion".The third chapter "consistence principle" is based on the "cooperative principle" theory of American linguist H P Grice It clarifies four elements of pragmatics of Anchor according to the "cooperative principle" and it puts forward that the Anchor's language should be consistent with the aim and direction of the program, that means knowing talking to whom. At the same time, this chapter points out that the Anchor's language often disobey this "cooperative principle" and dialog meaning comes up. In that case, the Anchor must estimate the hidden meaning according to the specific language circumstances.The fourth chapter "pleasure principle" is based on the "polite principle" theory of the English linguist Leech. This principle is the supplement of the "consistence principle". It aims to make the Anchor know how to say. At the same time, this chapter points out the pragmatic characters of this principle: gradations, conflicts, appropriateness and culture. This principle could make the Anchor appropriately uselanguage and make people feel pleasure.The fifth chapter "harmony principle" is based on the "conformance principle" of the Belgium linguist Jef ? Verschueren. This essay points out that the Anchor should master the objective elements of "space-time" of language and know exactly when and where to say. In that way, the Anchor's language could be truly harmonious with the program circumstances.