The Mentality Basic Of Advertising And The Parole Act For Advertising

Advertising is look upon as a kind of language practice in this thesis. The essence of advertising should be a kind of parole act, on the base of it, advertising stress can be divided into three arrangements, that is, locutionary act; illocutionary act; and perlocutionary act.Firstly, the theory derivation and the conception contain of locutionary act, illocutionary act and perlocutionary act should be discussed; Then, advertising should contrast with the conceptions about linguistics, and the common ground should be found, that is, advertising should be a kind of parole act. From this point of view, the locutionary act, illocutionary act and perlocutionary act in advertising should be analyzed.On the other hand, facing the fact that the accepter has been separated finely and finely, we research the different accepter in different methods. So, the research about advertising accepter, consumer action, or advertising mentality became finely and finely. But I should be attention to the common ground among the different accepter, when we research the advertising stress to them. The common ground is the mentality demands of different accepter. This mentality demands has been mentioned in the classic theory of consumer action. Maslow's theory of demands arrangement is the theoretic bases. It is next that compared the three arrangements of advertising parole act and the five arrangements of Maslow's theory. The mentality demands of adverting stress should contact with the advertising parole in this thesis. This contact can be used for reference of advertising stress in the future.At last, I make some suggestions to the locutionary act, illocutionary act and perlocutionary act in advertising stress.