| This text take gentle high books chain company as an example, at books chain operation relation overall exposition who issue go on in information management, And is directed against the solution of the practical problems of the enterprise with concrete proposition.At first, this text carried on systematic analysis to issues of the domestic management environment of circulation industry and trade management environment of the domestic books. and explained WTO impact on domestic books market. Prove the basic principle and retail the meaning of the trade to the bookses of chain operation especially.Thereafter, this text carry on deep analysis of the technological problem in the course of practising chain operation to Wenxuan company, through having exposition for the characteristic of the customers and categorised method of books, systematic explaning the basic rule of the information processing of the Wenxuan company and the capacity situation of manage information of the bookstore. then realize to the focal point of problem lie in information processing efficiency of chain operation.To follow, this text has explained ICT technology key effect in business administration changes especially. Directed against gentle high the realities of companieses propose concrete suggestion of setting up the library catalogue storehouse and single products purchase prescroption manage etcThe main purpose of this text lies in emphasizing the inherent matching nature of between enterprise system innovation and technological innovation of the enterprise, Make administrators able to fully consider the strut function of the technological aspect while carrying on macroscopical system aspect decision , Be carried out in order to make enterprise strategy arrange smoothly. This theory of unity and coherence in writing combines reality, have practical value to study, it is believed that some achievements in research will play a positive role to the enterprise management of the Wenxuan company .
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