| News organization is the professional set-up that interviews, collects,produces and spreads news information through the mass communication media. The news organization, as the mass communication media,develops rapidly with the booming of the industry revolution. On one hand, the development of news organization is limited by political,economic,social and cultural elment, on the other hand, news organization speeds up human being to make progress in political,economic,social and cultural sphere. News organization is a subsystem of the whole social system,and they are always interacting and influencing mutually. Observing news organization from the point of view of the whole social system,it has four kinds of properties,namely,political,economic,social(public)and cultural properties. So far,the political,economic and cultural properties have been accepted in China, but the social(public) properties has always been ignored. It is urgent and necessary for China's government, press and theory cirle to value and propose the social properties of news orgnization.According to its four kinds of properties, the functions of news organization are composed of political,economic,social and cultural function. As for political function,news organization serves the government and also serves the pulic,the function of the public opinion supervision is the most attractive.In a democracy and rule of law society,news organization is one important power that safeguards citizen right,surpervises public power,prevents rights from public power 's abusing. As for ecnomic function,news organization is not only one important power of social development,but also one economic power with huge potentiality. It is the catalyst of modernization,while it promotes economic development and reform.As for social function ,news organization is an important part of social life,it's effective and efficiene work promotes modern citizen society to come into being and develop rapidly. News organization provides public titles which are paid attention to by the mass through supervising the surroundings,getting in touch with society,setting up agenda,guiding public opinion,and encouraging and organizing the mass,in order to make the whole society contact closely,communicate well and develop harmoniously.As for cultural function,news organization inherits culture and provides leisure and entertainment,it impacts on culture lastingly and deeply,extensively and universially.Information communicating and idea expressing are two basic functions of news organization,they work in every part of the whole social system. According to the different effect of the functions of news organization,they are twokinds of functions,positive function and negative function.Every function can turn positive function into negative function.In order to avoid and reduce the passive function,and receive its positive function maximumly,we should endow news organization with seven roles,namely,information communitor,idea expresser,society guard,justice defender,culture inheritor,property produer.We should design scientific and reasonable system to guarantee operating well of the main function according to its own division of labour.The contemporary news organization of China can get reasonable orientation and exert enough their functions to promote social development and progress when they fit the transformation of external environment. Now there are obvios four feature and tendency in China, namely, politics democratization, economy marketization,society autonomilization and culture humanization. Studying their interrelationship,they,the four have close internal logical relations. When China selects the route of market economy,actually,she has selected the coordinated growth of politics democratization, economy marketization,society autonomilization and culture humanization.In this kind of external surroundings,the contemporary news organization of China can locate exactly and scientifically,but this process begins just,so that there are many obstacles in its way . It is nece... |
