| It is an unquestionable fact that TV programs confront the challenge of international communication. Facing the trend of globalization of communication of TV news, our TV programs can not break away from the developing trend of TV programs in the world. In order to obtain a favorable position in the competition as well as maintain our own features, and what's more, to take a share of global market, the communication of TV news of our country needs to acknowledge the current situation of TV industry and shape the advanced journalistic ideas and operating system, using the advanced experience and ideas of communication of TV stations abroad for reference.As for the media of TV, as far as the effect of influence is concerned, the communication of information should be the fulcrum of information on which the main aspect of the social stratum judges and comprehends the society. The public should be given equal chance to get the same amount of information by searching the media. The specialization of TV news is the necessity of social trend, the effect of the communication of TV news with the aadience as subject, and the outcome of the international competition of TV news. Besides, the live telecast of TV news should be normalized , which is not only a different pattern of communication but a concept of communication. There will be more scoops in our TV news if there is live telecast of sudden events, which not only meets the need of the audience, but helps our communication of TV news establish its position in the world. If we want to obtain a share in the market competition which is becoming more and more intense, our TV news must lift itself out of the state of "the media of the media" and become the "essential media". When some important events come out, the TV media in China should give our own sound promptly and comprehensively before the public opinions home or abroad are formed.
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