Study On Advertisement Of YanAn Liberation Daily

YanAn Liberation Daily carried a large number of advertisement. These advertise-ment, like the news, provided information of politics, economics and daily life for read-ers and contributed towards border district's economics.They were the important part of not only Liberition district advertisement but also the Chinese advertisement history. They have particular research value.The plentiful advertisement can be classified as commodity advertisement, finan-cial advertisement, culture advertisement, political advertisement and announcement on looking for somebody, according to the content. In the light of the rich and colorful ad-vertisement , We can imange the economic institution of ShanGanNing border district and the pletiful and substential fruits of the mass production movement on the base ar-ea.The Liberation Daily established on May 16th, 1941, when the Communist Party of China had launched the rectification movement and the mass production movement. As the official newspaper of the Communist Party of China , The Liberation Daily had dis-tinct characteristics,such as earnest tone,plain style,current politics,and so on. Ad-vertisement characteristics stems from Advertisement aim. The advertisement aim of Liberation Daily had an essential distinction with the capitalist newspapers at the same period. Collecting fees was not its only purpose. Liberation Daily carried advertisement in order to publicize the Party's general and specific policies, develop the economy and give services to people and society. Its action must not be replaced in the development of border district and set an example for the Party newspapers.