| This paper mainly introduces Blog to readers, which is a new medium based on Internet Communication. Though it has some innovative and fresh characters and ways different from Traditional Mediums to communicate, it is still an addition and expansion to traditions, but not just a revolution of them. Meantime this addition and expansion has brought us to review and re-evaluate some traditional theories of Mass Communication such as Gatekeepers and some theories of McLuhan, realizing the true union of the right to speak, the right to know as well as the right to communicate on the Mass. We all know Blog is the true medium different from traditions, belonging to Mass themselves. However we must realize that Traditional Mediums would still exist because the appearance of Blog does not aim to defeat old ones and replace them. The future of Blog is a fresh balance of media including not only old ones but also newborns, which would learn from each other to develop this balance.Part One: The Definition of Blog and Its Core CharactersBlog is the abbreviation of Web plus Log, a Web Diary on Internet. People who write Blogs are called Bloggers or Blog writers. There are many categories of Blogs from different views, of which News-Blog, Expertise-Blog as well as Knowledge-Blog are three most important Blogs. News-Blog is the subject of this paper.The core characters of Blogs are Timeliness, Personality, Openness as well as Instantaneous- Exchanging. Timeliness has two meanings: one means that Blog uses the date to record its posts. The most lately- posted thread is placed on the top of a Blog. The other means the aptness and instantaneousness of Blogging. The writer of a Blog visits his Blog almost every day, reading and posting new information. Personality stresses the personality of its writer. We all know a Blogger is the central part of a Blog, so s/he shows his/her own interests, thoughts, hobbies as well as his own actions on his/her Blog. Openness means that Blog is open to everybody as long as s/he is on Internet. All the information including not only the original writings but some information linked to elsewhere are both open. So from this view Blog is selfless, which has won itself abundance of trust from Mass because of this. Exchanging comes from the instantaneous communication between the Blogger and his/her readers. This communication is immediate and instant. Blogger is the core of a Blog and consequently the multi-communication between Blogs and Blogs, Bloggers and readers as well as readers and readers is another core. Blog has its remarkable characters and are different from traditional media such as Personal Websites and BBS in these parts.Part Two: Blog Is the Addition and Expansion of Traditional MediumsWe can summarize characters of a Blog from Part One, such as use of links to gather and post information, personal views of writings, the instantaneous and direct communication between Bloggers and readers as well as the low cost included. And these characters are the main distinctions of Blogs when compared with Traditional Media. However Blogs are not the rebellion and revolution of them; on the contrary it is just the expansion and advance of them. Only from this point of view can Blog own more space to further itself. This expansion is demonstrated in these three areas: the communicative ways and the information itself as well as the visions of Mass who are communicating. Though Internet also uses links, these links are limited in a small circle. And they are totally enclosed. So writings of Blog tell us links are the lives of a Blog. An excellent writer should use links as a weapon in this new era. And the information gathered in a Blog is still an expansion and addition to Traditional Media. A Blog gathers most of its information from other Traditional Media through links. And a good Blog would post some tricky and thorny information, which Traditional Media would not broadcast for some reasons. Also some Blogs purely aim at examining Traditional Media to find out errors,...
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