Advantage-interaction Between Network Advertising With Network Media--The Developing Tendency Of Chinese Network Advertising

Network advertising (NET AD) is a new advertisement form that develops accompanying with the Internet technology. It is an advertisement form very having the potentiality, and continuously to he given much characters and special functions by Internet. Certainly, precise delivery and instant interactive function make NET AD overstep the other media. In the future, NET AD would to he an outstanding pattern to transfer commodity information. But how to utilize these advantages, and join together the actual Internet development of China also is a I i ne top i c.Now a days, the research about NET AD is still stay at the levels that what are NET AD' advantages and had situations the Internet gives to. But haven't discussed the way of NET AD existing in China under the actual circumstance in our country. Perfectly, each new media wou 1 d give advertising new communication pattern, hut the same media at the different social background or culture realm also presents out the different characteristics.By analyzing characteristics and the information of Chinese network, and thinking how to realize advantage-interaction from theories to practice, author concludes that more common people are becoming internet audience, Internet becomes a mass media, NET AD would to bea media that carry advertisement information as much a.s possible and provide the way to realization and thought for like this path.This paper is divided into five parts. The first part analyses a lot of data about present Internet condition in China. The second part according to NET AD' variety among Chinese within several years, explores the expectation that NET AD do for NET media. The third part relying on the way that NET media grows in China, right proceeds the analysis of advertises market under the media effect, and arguments the importance that NET AD means to NET media. The fourth part uses S1NA to he the individual case, study the feasibility of advantage-interaction between NET AD and NET media. The fifth part enumerates the maneuverabil i ty about advantage-interaction between NET AD and NET media from macro view to tiny view. Finally do a forward-looking.