Application Of Data Mining In E-Commerce

The Web site of Electronic Commerce has millions of on-line transactions and visitation, which makes a lot of data about customers. But the information in these data can't be made full use of. Understanding these data is beyond human's ability. So these data must be analyzed by data mining. Then the enterprise can understand the behavior of customer and win in the competence. The paper focuses on the following issues:1. Inquire into the data source and techniques of data mining in E-Commerce.2. After analyzing the process of data mining in Electronic Commerce, a data mining system for Electronic Commerce is built.3. Analyze the application of data mining in Electronic Commerce from three aspects: the design of Web site, Customer Relationship Management and Internet Marketing.