The Web Data Mining Application Research For Electronic Commerce

With the rapid development of computer network technology and the rapid popularization of Internet, e-commerce has gradually penetrated into our study, work and living areas, is gradually replacing some of the traditional business model. In the business world, electronic commerce is a new e-commerce business model. It is a kind of take the network as the platform, to the modern information technology as the method, take economic benefits as the center of the modernization of the business model. Its ultimate goal is the realization of digitization and networking of business activities and intelligent. Its appearance has greatly changed the management of enterprises, means of payment and business philosophy, or even to all areas of society has brought great change.Although the convenience of electronic commerce, won the advantages and efficient users of the trust of the People's work, including the great convenience, but with the further development, a prominent problem has gradually come to us, has aroused attention. That is, with the rapid development of electronic commerce, it is for this reason, businessmen and enterprises have their own electronic business web sites, providing us with a variety of business information, then how can we, the withdrawal from the large number of valuable information to the real or potential value of information and knowledge? At this time, a new technology emerged. It is a data mining technology. Data mining technology is a kind of from large, noisy, incomplete, random, fuzzy data in which the extraction of implicit, unknown, but potentially valuable information and knowledge technology.This paper combining with the electronic commerce production, development, definition, classification, characteristics, role, function and electronic commerce system components, and the data mining technology to produce, development, concept, task, modeling, knowledge type, data mining and data mining algorithm knowledge, mainly on the Web data mining technology and algorithm, and its in the application of e-commerce has made the corresponding discussion and research, and proposed a electronic commerce oriented Web data mining prototype system, and based on the design of a Web based access mining to electronic commerce recommendation system...