Research On CRM System Based On Data Mining

Data mining technique is an advanced science in recent years.It points out how to find out important knowledge from very large amounts of data and set up predicting model by used of statistical and machine learning method . CRM is a together management process between enterprise and client. Enterprise should take up client-oriented and client-based development plans.Enterprises don't attain loyalty of client and the most gain unless they know client necessity .so ,the paper uses data mining technique to CRM system and finds out model of client purchase in large client purchase by the analysis classification algorithm UPTree .It provides meaningful comprehensive information for decision.