The Regrouping Of America's Broadcasting Industry In The Contemporary Era

America's broadcasting industry is the most developed and owns the longest history in the world. Up to now,whether the developing level of broadcasting technology or the growing degree of media market,whether the establishing of related rule and law or the international influence of its multinational media groups,America's broadcasting industry is regarded as a pioneer of the other countries. In the last ten years of the last century,America's broadcasting industry changes greatly,and globalization,market trend,the concentrating and monopolizing of media capital,and the impact of new technology result in the market regrouping of the broadcasting industry. This change indicates the new characteristic and tendency of the broadcasting market,and has a profound effect on the global broadcasting system. The thesis focuses on the regrouping of America's broadcasting industry in the contemporary era,and analyses mainly the process,reason,way and effect of the change under the background of communication globalization,in order to understand America's broadcasting industry and offer China's broadcasting industry reform with experience and lesson.The foreword of the thesis mainly discusses the research value,research status quo of this theme and the research purpose of this thesis.Chapter One introduces the main content and feature of the regrouping of America's broadcasting industry in the contemporary era,and lists the media groups as a result of the regrouping.Chapter Two mainly analyses the background of the regrouping. Firstly,the thesis gives a general statement of the developing history of America's broadcasting industry and the forming process of its market structure,thenanalyses the domestic policy setting and the developing trend of the global broadcasting industry which directly affect the great change.Chapter Three focuses on the pattern of the regrouping of America's broadcasting industry. After analyzing its inner market change and outer market competition,the thesis gets a conclusion that the regrouping is a law for America's broadcasting industry development.Chapter Four puts the focus on the basic driving power of the regrouping of America's broadcasting industry,and that is market and information technology. This chapter mainly uses the market research mode,faces directly the interposing and influence of economic conception and category on the broadcasting industry,and discusses the market structure adjusting from the perspective of economic relation of media industry.Chapter Five discusses the effects of the market regrouping on the value system,and the main behaving is the deep impact on the traditional news,society and culture value system.Chapter Six analyses the significance of the great change for China's broadcasting industry developing. The thesis introduces the rationality and difficulty of the current China's broadcasting industry reform,then discusses the reference meaning and challenge of the regrouping of America's broadcasting industry for China's broadcasting industry reform. Additionally,the thesis sums up the regrouping of America's broadcasting industry,and puts forward the suggestion and wishes.