Introduction Of AD Culture

This thesis divides the study of ad culture into two parts:external study-cultural ad and internal study-ad culture.Internal study mainly discusses the question of individualist movement of ad, which is the base and beginning of external study.Internal studyis also the field that this thesis will work on .After analyzing a seris of instructive theory that ad experts and ad companies hold.This thesis considers that the operation of modern ad bases on the grasp of the contradiction between production and consumption ,which is the premise of the operation of ad.After this,the thesis discusses the questions such as the scientific character of ad's persuasion,the state in which medias run,and the essense of this premise.