The Exhibition And Countermeasure Of The Pervasion On The Field Of The Spread Of News

Abstract The international strive displays mostly the aggression of economy and the pervasion of culture after the cold v~ar was over. At present, the product of culture is the first merchandise of exporting in U.S.A. It occupies more than 40% of international market, which embodies the imbalance of the international cultural exchange. The corner of icebergs can be seen from the phenomenon of the pervasion of culture. The Pervasion of culture is more violent. The matter of the pervasion of culture causes increasingly people抯 attention, and people attach increasingly importance to it, either. There are several approaches of the pervasion of culture, such as economy trade, cultural intercommunion, come and go of personnel, etc. The transmit of main modern news has become one of the main channel because it has much unexampled superiority, which can break space-time limitation, spreads rapidly and effects widely. Depending on the strength of economy and the superiority of technology, west countries, which the America takes the head, control the main channels of the international consensus and the contents of the news of the world, and actualize their monopoli stratagems of the international consensus. They invade the culture of other countries by monopoli consensus. At peacetime, they putout their political opinions, value conceptions and life-styles to the countries of the object, which effects the views and behavior rules of the people of the countries of the object. At wartime, they distort the seeing and hearing of the people, which reaches their aims that they can submit the opposite by no wars. Some countries come on the measures that avoid and resist the blight of the pervasion of culture. At present, our country is the only one that is big socialism country in the world, so some west countries regard our country as the heresy of ideology. Our iii 3 J~7 C- country is the main object that west countries actualize the strategy of peaceful evolution and the pervasion of culture. The pervasion of culture brings definite infection on many fields our country, from economic life to social life. It can抰 be overlooked that the pervasion of culture impacts the news of our country. This influence will be clearer, along with our country taking part in WTO. The survival space f the press of our country will be severely crashed by the bourgeois freedom of news. The contents of news are taking place some change that causes us anxious.. So, it抯 very important and necessary to strengthen the research of the west culture, especially the exhibition of the pervasion of culture on the fields of press, and to establish some policy. The first policy: We should put it in practice to attack in order to defend, launch imitatively an attack, establish the worldwide views of the transmitting news, enter fully the market of the international consensus with the opening and competitive posture. We should consolidate the force our consensus on the area of speaking Chinese in Asia. At the same time, we should strengthen the influence in the field of the transmitting news and build up the authority in the field of the international co...